Your digital team, in one operator
I’m Clay Paredes — I build and run the automations, CRM, and website that keep your business moving, then take your content from raw to published — one person handling both ends, so nothing falls through the cracks.
Creative work, running on real systems
Most people hire a content creator, a designer, and a web builder separately. I do all three — plus the automations that connect them — so nothing gets lost in handoffs.
Web Design & Build
Any Site Builder · React/FirebaseI work inside whatever platform you’re already on — WordPress, Webflow, Squarespace, GoHighLevel, or anything else — and when a template genuinely can’t do what you need, I design and build it myself from scratch, front to back, including a full React/Firebase app used daily by a real team.
- Full site builds on any platform — WordPress, Webflow, Squarespace, GoHighLevel, or custom React/Firebase
- Brand foundation — logo, identity, and visual system
- Domain, hosting, and launch handled end to end
- Ongoing fixes and improvements, not a one-time handoff
Automation & CRM
Workflows · DeliverabilityThe invisible plumbing — lead routing, email sequences, booking flows — set up once, running every day without you touching it.
SEO & Technical Health
Audits · RankingsThe work that decides whether your content gets found — indexing, structure, and the bugs quietly hurting rankings.
Content & Social Media
Video · Editing · StrategyRaw footage and photos turned into content that’s ready to post — edited, paced, and styled to fit wherever it’s going.
Two practices, two real workflows
Content and builds don’t move the same way, so they don’t get forced into the same steps — here’s how each one actually runs.
Web & Automation
How a site, CRM, or automation gets built — scroll →
Audit or discover
If something already exists, checking what’s working and what isn’t. If starting from zero, learning the business and reviewing any SOPs.
Confirm the understanding
Explaining what needs fixing before touching anything — or summarizing the business back for a “yes, that’s right.”
Brand foundation
Building the logo, visual identity, and social branding if it’s missing — or refining what’s already there.
Build
Constructing the site, CRM, or automation — using AI tools like Claude and ChatGPT to move faster on research and repetitive work.
Launch
Domain and hosting set up, or walked through with the client, so nothing blocks going live.
Improve
Fixes roll out, and it keeps getting refined from there — never a one-and-done handoff.
Content & Social
How a piece of content — video or graphic — goes from idea to posted — scroll →
Goal & audience
What this piece is actually for, who it’s for, and how it should feel before anything gets designed.
Research what’s working
Studying similar high-performing content for hooks, pacing, and structure — grounded in what’s proven, not a guess.
Plan the creative
The hook or headline, the CTA, and the format — reel, static post, or graphic.
Create
Editing the video or designing the graphic — pacing and captions for one, layout and type for the other.
Approve & publish
Nothing goes out without a look first.
Monitor & adjust
Watching engagement after it’s live — it feeds directly into the next one.
Creative tools, backed by real systems skill
Paredes
</> Hands-on enough to build and automate it, not just design it.
Content & Creative
Marketing & Strategy
Web Build & Automation
A look at the actual work
Sites I’ve built, content I’ve edited, and automations I’ve set up — the actual work, not a highlight reel.
Web & Brand
Full builds — identity and infrastructure, not just content sitting on top of it.
Pauley Consulting
A complete identity built from scratch — logo, color system, and typography — carried through into a site designed and built to match, plus the ongoing SEO and technical work that keeps it running.
Clay Paredes Digital — Team Productivity App
A React and Firebase dashboard designed and built from scratch, now used daily and rebranded into a product offered to other clients.
Content & Social
Reels and static graphics — a couple of real edits, plus room for more as they’re finished.
Cinematic property walkthrough
A mood-driven edit built around pacing and sound design, not a plain before/after cut.
Engagement reel
A relatable, pick-a-side hook built to get comments and shares, not just views.
Image-to-cinematic reel
Still photos brought to life with keyframed motion — the same cinematic craft as the first edit.
Before & after transformation
A classic side-by-side transformation edit.
Just Listed
A full listing flyer — pricing, features, and photos laid out for a fast scroll-stopping read.
Senior Transition Services
A compassionate, benefit-led explainer for a sensitive service — clear without being cold.
Unlock Your Home’s Potential
A landscaping promo built around a clear offer, checklist, and CTA.
Did You Know: Kitchen ROI
A stat-led educational post — quick, data-backed, and on-brand.
Automation
Real screens from a live client workflow — each step below is what’s actually built and running.
Trigger
New lead, form fill, or booking request comes in
Route & tag
Sorted by source and type, tagged in the CRM
Sequence
Email/SMS follow-up fires on its own
Notify & book
Team gets pinged, calendar link goes out
Have something that needs fixing, building, or run?
Whether it’s a content system, a brand refresh, or the automation quietly holding it all together — let’s talk about what your business actually needs.